In April 2009, the Free Patriotic Movement issued the campaign "Sois Belle et Vote", as part of its broader electoral campaign under the title of "Change and Reform".

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The 2009 elections in Lebanon created a platform for the creation of countless political campaigns. The conflict between the different political parties shifted from physical confrontations to a visual battle of billboards. The discourse of each political party was made apparent through these political campaigns as each one of them strived to consolidate their ideology. Tayyar El Mustaqbal (Future Movement) is a telling example since it is a relatively new political party and is now striving to define and propagate its ideals.

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Throughout the course of the 33-day Hezbollah-Israeli war, thousands of aerial leaflets were disseminated in an attempt to influence Lebanese sentiment and hopefully behavior––a classic psychological operation. (PSYOP). The following case-study approach attempts to further investigate the relationship between a communicator, a receiver, and the communicated in a war situation. The objective of deciphering the level of participation of each party aims at understanding the politics of the new scenario.

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The return of the Lebanese Forces (LF) to national politics in 2005 was approached on the basis of reconciliation, representing a notable shift in the party's political discourse. LF's posters from 2005 up until the elections in 2009 relied heavily on the “us versus them” antagonistic relation, and are similar to strategies used by the party during the Lebanese civil war.

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The inheritance of power from one family member to the next is something that has become normalized in Lebanon. This essay compares and contrasts the visual representation of leadership inheritance using two specific historical examples: the Jomblat family the Hariri family.

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In this essay, we first identify the claims of March 14th against Hizbullah by decoding their electoral posters in 2009. We then consider Hizbullah’s alternative representation of the party (and their inclusion in the March 8th coalition) by decoding Hizbullah’s electoral posters.

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