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OFF THE WALL
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CONTENT
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REVIEWS
ARABIC EDITION

[...]

The visual language of rebellion has a few commonalities that are adapted to individual cultures and countries. The images in Zeina Maasri's Off the Wall: Political Posters of the Lebanese Civil War are stylistically similar to some of the underground comics created in the '60s. But the messages in Lebanon from the '70s to the early '90s were decidedly more serious than those in the United States. Underground comics were concerned with sex and drugs, among other favored themes; the Lebanese activists were concerned with survival and victory. American undergrounders faced nightsticks and Mace when they demonstrated against government policy; the Lebanese factions used lethal weapons.

This is not a picture book per se, although it is well illustrated with black-and-white and color plates. Maasri, an associate professor of graphic design at the American University of Beirut, provides a detailed analysis of the nature of graphic propaganda and of the issues Lebanon faced during its civil war, along with explanations of various symbols and motifs. The book also includes a provocative chapter on martyrdom. Most of the images reproduced here did not break any new design territory - which makes sense. They were meant to function in a cluttered visual environment amid many messages. There are the requisite portraits of martyrs and a few anti-Israel protests (one with the swastika embedded in a Star of David). But there is one poster in particular that caught my eye for its conceptual curiosity. The designer is anonymous, and it is titled "Towards Independence." It looks pixelated, like a Whitman's Sampler box, and depicts a figure running with a torch. In the heat of a civil war, such a well-designed composition makes it seem as if the conflict were basically the Olympic Games.
[...]

Link to full-text article

Steven Heller, NYTimes Sunday book review, August 9, 2009
book
Off The Wall Political Posters Of The Lebanese Civil War
By Zeina Maasri
Published by I.B.Tauris, London 2009.

Foreword by Fawwaz Traboulsi

204 pages (including 64 colored)



ISBN: 978 1 84511 951 5
In this lavishly illustrated work, Zeina Maasri tells the tumultuous story of the struggle for Lebanon through the poster wars which raged on its streets. From 1975 to 1990, different factions in Lebanon's civil conflict flooded the streets with posters to mobilize their constituencies, undermine their enemies, and create public sympathy for their cause. Showcased here for the first time, the posters display a dramatic clash of cultures, ideologies and meanings. Maasri shows how the iconography of the posters changed over time, and links this to changing political identities and communities as the war progressed. She looks at the aesthetic influences of different groups, from modern Arab visual culture to as far afield as Latin America and revolutionary Iran. She urges a radical rethink of the idea and function of political posters in civil war contexts, too often dismissed as mere 'propaganda', arguing instead that they should be seen as sites of symbolic struggle, every bit as fiercely contested as the streets they adorn. Combining in-depth knowledge of the local context with fascinating insights into the semiotics of visual media, Off the Wall is a highly original contribution to our understanding of visual culture, civil conflict, and the politics of the Middle East.

This book is in conjunction with the author's ongoing poster archive project and exhibition titled Signs of Conflict.
REVIEWS
Maasri’s contribution lies not only in presenting us with the first scholarly book that offers a theorized and systemic analysis of the political posters of the Lebanese civil war but also in undertaking the arduous task of tracking down, collecting, and digitally archiving hundreds of posters that may be used in future studies. Off the Wall is bound to engage students and scholars from various disciplines, including visual culture, anthropology, art history, graphic design, and political science, as well the general reader interested in learning about the dynamics of internecine conflicts, outside interventions, and the merging of ethics and aesthetics in wartime Lebanon.
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Nadine Sinno, H-Levant (H-Net)
Off the Wall is important for design historians because it is one of the very few texts to discuss design in the modern Middle and Near East.
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Victor Margolin, Journal of Design History; (2009) 22 (4); pp. 426-428.
There is more than art history in this collection.
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The Economist, January 10–16, 2009, p. 75.
Off The Wall Arabic edition
By Zeina Maasri

Translated by Imad Chiha

Revised by Pierre Abi Saab