We all live in a prosperous 'Dekkene' which has a broad customer base, diversified merchandise, and branches all over the country. The gross 'Dekkene' revenue has exceeded 4.5 billion dollars per year, the equivalent of 10% of our GDP. This means that one-tenth of every person's income is sucked away by corruption.
Sakker el Dekkene proposes an antidote to this virus: to hold public administrations accountable for lack of integrity and put pressure on politicians to initiate change and fight corruption. The initiative adopts a multi-tool and multidisciplinary approach that starts with the collection of corruption-related data through its website www.sakkera.com , smart phone App (iOS and Android), complaint boxes, and hotline +961 76 80 80 80 where people can report and help quantify instances of corruption in public administrations. The portal then collates incidents posted by citizens and highlights corruption trends. By doing so, the NGO wishes to raise public awareness, engage citizens in the process of change, trigger public debate, exert pressure on politicians, and lobby for genuine reform.
This poster campaign is part of a full campaign inciting citizens to report corruption.
Communication Agency: Leo Burnett Beirut
Regional Executive Creative Director: Malek Ghorayeb
Executive Creative Director: Areej Mahmoud
Art Director: Joseph Abi Saab
Copywriters: Rana Khoury, Andrew Assi, Tarek Bacha
Managing Director: Nada Abi Saleh
Account Director: Diego De Aristegui
Strategic Planner: Youmna El Asmar
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